Wednesday, 20 August 2008 10:12 am

Website Management

For those with their own website one of the most important aspects of website management is traffic analysis.  The beauty of the Internet is that you can measure in great detail exactly what visitors come to your website and you can identify exactly where they came from.  If they used a search engine, then you can see exactly what keywords or phrases they used.  You can also see exactly what they did whilst they were there.

If you don't know where your visitors are coming from - and in what numbers - you can't effectively measure the benefits of any advertising.  Checking statistics for your site should be a regular activity, and if you're not doing it already, now's the time to start!

The most important thing you should check is your 'click-throughs' or referrers.  Looking at your referrers will tell you who's linked to your site and, more importantly, who's driving traffic to your site.  If you don't know how to retrieve these statistics check with your Internet Service Provider (ISP) - the host of your website.  Unfortunately, if you don't have your own (top level) domain name or if the web site is posted on "free" space (Shaw, Rogers, Telus, etc.) these stats may not be available to you.  But ask anyway, you never know!

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