Monday, 06 October 2008 04:41 pm

Say No To Spam Filters

If your e-mail has ever been publicly visible on the Internet then you probably get a lot of spam.  If your inbox is anything like ours, the worst of the spam is intolerably offensive.  So you're probably tempted to try some spam-filtering software.  You may have even considered switching to a mail server that promises to filter offensive spam for you.  It sounds like a great idea, but beware, spam-filtering software and e-mail servers can be very dangerous to the financial health of anyone who does business on the Internet.

Spam filtering requires the creation and use of rules to identify and censor (erase, block, or isolate) e-mail that looks like it might be spam.  The problem is that the software programmers making the rules become the official gatekeeper of your business and personal email.  In their zealousness to rid your inbox of spam, they unintentionally can and will make some poorly conceived rules that will eventually cause the destruction of some of your very important e-mail - like your vacation rental inquiries!

Some of our customers have reported that anti-spam software - software used by their mail server or software they've installed on their own computer - has caused at least some of their vacation rental inquiries to be blocked.  We understand the desire to block spam.  But if you're doing business on the Internet, we recommend that you manually review all of your own incoming email.  Receiving ALL of email is simply too important to your business success to allow any software to censor your inbox.

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